Logic
There are 7 million researchers in the world capable of creating scientific solutions to the world’s problems. These solutions need to be converted into new products.
More than 80% of breakthrough products fail because they cannot survive “the valley of death.” The valley starts when the science is proven, but it ends when a potential user of the product agrees to pay for its use.
Shortcut
There are many shortcuts through “the valley of death.” These shortcuts follow a logical set of paths from science to user. Critical to the process of finding the right path is the relationship with the user.
Shortcut Logic bridges the world of scientific solutions to the demands of users. Developing new products is done with the user. Demand parameters pull scientific solutions through “the valley of death.”